Combining high-touch personal service from Melville Street with the institutional security and wealth management scale of St. James's Place.
Erin Rose Financial was established by Principal Financial Planner Erin Mason, DipPFS BSc (Hons) with a singular mission: to make comprehensive financial planning approachable, dignified, and genuinely empowering for individuals and business owners across Edinburgh and central Scotland.
Prior to founding her wealth management practice, Erin built a distinguished career in senior operational management within the premium leisure and health club industry. That background instilled an unwavering focus on client care, deep listening, and human-centred problem solving. Today, she applies that same empathy to finance—helping clients understand that sound planning is not about intimidating spreadsheets, but about creating freedom, confidence, and intergenerational security.
As an active business owner raising two daughters in Edinburgh, Erin brings an authentic, practical understanding of balancing commercial commitments, cash-flow realities, and long-term family priorities.
Every client interaction is governed by principles designed to put your peace of mind first.
While wealth management inherently involves figures and balance sheets, we treat every client with warmth, dignity, and individual respect. You will never be shuttled through an automated call centre or viewed as a transaction.
Financial jargon creates unnecessary anxiety. We speak plain English, explain both the advantages and trade-offs of every decision, and cultivate a space where no question is considered trivial.
Underpinned by formal Diploma in Regulated Financial Planning qualifications, strict FCA compliance, and continuous professional development, our advice is procedurally flawless and analytically sound.
An agile Edinburgh team dedicated to your ongoing financial wellbeing.
Leads practice advisory strategy. Specialises in retirement planning, advice for women, corporate director wealth extraction, and tax-efficient investments. Builds close collaborative networks with accountants and solicitors across Scotland.
Gemma joined Erin Rose Financial in May 2024, bringing more than 20 years of financial services administration mastery. She is the friendly first point of contact for clients, coordinating reviews, onboarding documentation, and seamless service delivery.
Daniel delivers technical research, product suitability analysis, and multi-scenario cash-flow modelling. He provides analytical backing for complex pension transfers, carry forward calculations, and investment portfolios.
Founded in 1991, St. James's Place is a leading FTSE-listed wealth manager trusted by over 1,000,000 clients across the United Kingdom with £240.8 billion in funds under management.
Long-term client partnerships built across Edinburgh, East Calder, and South Queensferry.
“Erin is exceptionally reliable, explaining complex options clearly and making well-founded recommendations. She facilitated an easy, supported transfer from an unsatisfactory previous financial arrangement, and visits regularly for dependable annual reviews.”
“As someone previously lacking confidence around money, Erin provided transformative clarity and reassurance. During an unforeseen family emergency, she provided calm, practical counsel that gave us absolute stability.”
“A multi-year partnership with Erin has markedly improved my family's financial outlook. Her practical, tailored strategies and personal attentiveness have given us complete confidence in our future.”
“From a finance professional's perspective, I have been deeply impressed by Erin's forward planning, active performance reviews, market analysis, and accessible advisory style. I recommend her without hesitation.”
“I express strong gratitude for Erin's personalized approach to self-employed finances, retirement planning, and investment growth. She has given me genuine security and confidence for my business and future.”
Initial consultations are completely free, confidential, and without obligation.
Meet Erin Mason and our team at 18-22 Melville Street to discuss how we can bring clarity to your financial journey.
